What do Oreo and Transformers have in common? Just electrifying on-screen chemistry, that’s all. #GetOreoInTF4
If you love the wickedly delicious Oreo cookies, then you have probably seen Oreo’s post on Facebook. Yes, that’s Optimus Prime and now we know what he does when he’s not fighting giant robots.
A Huge Step
Oreo has been praised due to its innovative digital marketing and their newest campaign proved that they are always on the top of their game. In fact, this is the cookie brand’s first-ever global movie partnership covering more than 35 countries including a television advertisement directed by Michael Bay himself. Indeed, Oreo took a huge step in their partnership with Paramount Pictures upcoming “Transformers: Age of Extinction”.
Moreover, the campaign will also include a Transformers-themed packaging and new custom flavors such as the “PRIME berry crème” will be introduced in Southeast Asia. Meanwhile, fans in Asia and Latin America will enjoy a different Oreo cookie. Instead of the typical Oreo cookie surface, it will feature and embossed Transformers imagery. Cool!
Movie Time is Better Together with Oreo
In line with Oreo’s new campaign, there is also an online contest. I just learned about this when I went to buy Oreo. One Oreo Chocolate Sandwich Cookies 137g and one Oreo Vanilla Sandwich Cookies 137g in one Transformers-inspired pack with FREE two stickers and poster with an Oreo secret code.
Just go to www.OreoTransformers4.com and join the contest and win the prizes.
“Oreo Transformers Lab Grab” Promo code game
Type of Promotion: Online points Promo
Handle: Oreo Transformers Lab Grab
Promo Period: 10th June to 25th August 2014
Oreo is launching an online promo code game wherein users may buy limited edition Oreo Transformers packs (9×29.4g, 2x137g), register in the Oreo “Transformers Lab Grab Challenge” Promo code game and enter the unique promo code for a chance to win Instant prizes and a trip to Universal Studios Hollywood.
Participating SKUs are the following :
Oreo Transformers 4 Vanilla Multipack (9×29.4g) with 6 Free Transformers 4 Stickers
Oreo Transformers 4 Chocolate Multipack (9×29.4g) with 6 Free Transformers 4 Stickers
Oreo Transformers 4 Vanilla + Chocolate Box (2x 137g) with 2 Free Large Transformers Stickers + Action Poster
Oreo Transformers 4 Prime Berry Multipack (9×29.4g)
Oreo Transformers 4 Action Fruit Creme Multipack (9×29.4g)
Each pack of the Oreo Transformers 4 Vanilla and Chocolate Multipacks will have unique Alphanumeric Codes placed at the back of each Sticker Sheets, while the Oreo Vanilla + Chocolate box will have the unique Alphanumeric Code placed at the back of the Action Poster. Each alphanumeric code serves as an entry to play our Oreo Lab Grab game and a chance to win instant prizes.
For the Oreo Prime Berry and Action Fruit Crème Multipacks, the barcode of the 3-pc single packs of Prime Berry and Action Fruit Creme will serve as one-time promo codes to play the Oreo Lab Grab Game and a chance to win instant prizes.
How to play: VISIT the Oreotransformers4.com website.
“Transformers: Age of Extinction” opens across the Philippines on June 25.